"Hard" Management vs. "Soft" Management
OK, doesn't directly address U (the article pertains to workers at Wachovia)...but look at the excerpts below that sound exactly like what has been said about U on this board.....U is a case study for this guy..
OK, doesn't directly address U (the article pertains to workers at Wachovia)...but look at the excerpts below that sound exactly like what has been said about U on this board.....U is a case study for this guy..
Predictions of a "harder" corporate management philosophy are sadly becoming true, and now dominate America's corporate culture.
Soft consulting is basically the human resources development approach that recognizes an organization as an association of human beings, all of whom contribute to the production of a quality product or service at the lowest cost.
Hard consulting is different, with drastically different effects on the corporation and on society itself. It's based purely on cost reduction -- not true efficiency -- and it fits perfectly with Milton Friedman's frequently quoted justification for management and investor greed: "So the question is, do corporate executives, provided they stay within the law, have responsibilities in their business activities other than to make as much money for their stockholders as possible? And my answer is, no they do not."
Lower level employees are not seen as human beings with families to support, or even as legitimate members of the organization. They are merely costs to be minimized, no matter how much they have previously contributed to the corporation's success. Ethical issues of fairness and justice to lower-level employees have no role in top management's decisions -- all that counts is the return for shareholders and increased bonuses for the top executives.
For example, Ford Motor Co. has already outsourced many of its manufacturing, technical development and clerical functions. But, more importantly, hard consultants are now arguing that it shouldn't even be in the business of assembling its cars. This is called the "asset-light" strategy, made famous by Enron. Top corporate executives transfer the headaches of dealing with people -- and the risks of actually manufacturing a product -- to others who compete with each other to deliver products as cheaply as possible.
This hard management style is changing the nature of our society. We're becoming a nation of highly paid investment bankers -- and workers who must compete with each other in the race to the bottom in wages and working conditions.
Switch to `hard' management is bad for society
Workers at Wachovia and elsewhere lose jobs in name of efficiency
CHARLES M. KELLY
Special to the Observer