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Google signs agreement to acquire ITA, but its planned direction remains unclear

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Google Inc. signed a definitive agreement to acquire ITA Software Inc., the company that revolutionized air fare shopping, for $700 million in cash. The deal requires regulatory approval.

On a telephone call with analysts and reporters, Google chief executive Eric Schmidt said airline travel and search represent a “perfect opportunity for more innovation, more investment and more interesting products.”

But neither Schmidt nor Jeremy Wertheimer, ITA’s founder and chief executive officer, would be specific about their future plans.

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