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Southwest tries to speed family boarding process
By TREBOR BANSTETTER
Star-Telegram Staff Writer
Southwest Airlines is exploring different ways of boarding families, in an attempt to speed up aircraft departures and avoid delays.
In recent weeks, the Dallas-based airline has been testing various methods of family boarding in San Antonio, spokeswoman Brandy King said.
The goal is to get travelers with children on the plane early, so flight attendants don't have to move passengers around to ensure that parents and children sit together.
"The goal here is to speed up the boarding process," she said.
It's a problem for Southwest because the airline doesn't have assigned seats.
Passengers board by groups, which are assigned one a first-come, first-served basis according to when customers check in.
Families that board with the last groups often are unable find adjacent seats. So flight attendants have to move some passengers around so that families can sit together.
It's a time-consuming process, King said, but it's necessary.
"The last thing you want is a small child that can't sit by their parent," she said.
One method being tested allows families to board immediately after the first group, if they're not already seated.
The airline has also experimented with reserving rows of seats for parents with children.
King stressed that the reserved seats are meant to allow families to board quickly and aren't intended to separate families from other passengers.
"This is not a case of having families separated from the other passengers," she said. "That's not our intention at all."
Southwest executives have promised to announce new seating initiatives soon, and analysts have speculated that it could include assigned seats for the first time.
Travel analyst Henry Harteveldt of Forrester Research said families are a major component of Southwest's customer base, because of the airline's cheap fares.
"Southwest is kind of the unofficial airline of families," he said.
Southwest shares (ticker: LUV) fell 64 cents to close at $15.65 Thursday.
Trebor Banstetter, 817-390-7064
tbanstetter@star-telegram.com
By TREBOR BANSTETTER
Star-Telegram Staff Writer
Southwest Airlines is exploring different ways of boarding families, in an attempt to speed up aircraft departures and avoid delays.
In recent weeks, the Dallas-based airline has been testing various methods of family boarding in San Antonio, spokeswoman Brandy King said.
The goal is to get travelers with children on the plane early, so flight attendants don't have to move passengers around to ensure that parents and children sit together.
"The goal here is to speed up the boarding process," she said.
It's a problem for Southwest because the airline doesn't have assigned seats.
Passengers board by groups, which are assigned one a first-come, first-served basis according to when customers check in.
Families that board with the last groups often are unable find adjacent seats. So flight attendants have to move some passengers around so that families can sit together.
It's a time-consuming process, King said, but it's necessary.
"The last thing you want is a small child that can't sit by their parent," she said.
One method being tested allows families to board immediately after the first group, if they're not already seated.
The airline has also experimented with reserving rows of seats for parents with children.
King stressed that the reserved seats are meant to allow families to board quickly and aren't intended to separate families from other passengers.
"This is not a case of having families separated from the other passengers," she said. "That's not our intention at all."
Southwest executives have promised to announce new seating initiatives soon, and analysts have speculated that it could include assigned seats for the first time.
Travel analyst Henry Harteveldt of Forrester Research said families are a major component of Southwest's customer base, because of the airline's cheap fares.
"Southwest is kind of the unofficial airline of families," he said.
Southwest shares (ticker: LUV) fell 64 cents to close at $15.65 Thursday.
Trebor Banstetter, 817-390-7064
tbanstetter@star-telegram.com