Then don't pay the outrageous fares, fly someone else and be happy. (Although with some people here, criticizing LCC 24/7 is what makes them happy; if they couldn't do that, they'd have a big void in their unhappy lives.)Your analogy is a poor one. Wal*Mart doesn't charge Nordstroms prices or hold itself out to be a lower cost version of Nordstroms. US holds itself out as a low fare (yes, low fare, not low cost) full service carrier. Their fares are outrageous for the level of service (none) the provide.
Flightchic's analogy is apt. If you saw an item for sale at WalMart, and the exact same item for the exact same price at Nordstroms, would you buy the item at WalMart and then complain that WalMart was shabby, crowded, and had scary-looking customers compared to Nordstroms (even though you knew ahead of time that WalMart would be shabby, crowded, and have scary-looking customers compared to Nordstroms)? No. You'd simply buy the item at Nordstroms and move on with life.