Tell me again why we bought TWA?
Two reasons, both related:
1. TWA had MD80s and slots at JFK/LGA/DCA that were available at a relatively bargain-basement price due to the company's impending liquidation
2. At the time, airline industry dogma (by no means unique to AA) was that market share was the ultimate goal to financial success because, it was believed, higher market share generated disproportionately higher unit revenues in a given market (the vaunted S-curve). Post-9/11, and particularly once low-cost carriers like JetBlue, Frontier, AirTran and JetBlue began expanding rapidly, this correlation was proven to be a fallacy.
That's the point WT..Many a AA decision did not work.
Opeining up hubs in RDU and BNA only to close them not too many years later....Buying MD-11s only to retire them not too many years later, Folkkers? MRTC?
Just to name a few.
AMR bought MD-11s because at the time they were the only option. MD - by that time in decline - offered AMR a set of capabilities they never delivered, and thus AMR unwound that commitment as quickly as possible once a viable alternative came along (the 777).
As for Raleigh and Nashville, they came at a time when AA was growing astronomically, and needed to put new capacity somewhere - to the monumental benefit of union labor, which grew just as rapidly during the Crandall Growth years. That capacity was quickly reallocated to other locations when economic growth slowed.
I never see management being told to ADAPT,,,,,like say to managing effectively and responsibly."
Well, one might argue - and then be summarily attacked here on this forum - that AMR management has ADAPTED enormously to the evolving market conditions by continuing to honor union contracts, pension and healthcare obligations, and other legacy labor expenses and liabilities, when every one of their competitors have chosen the alternate ADAPTATION method (bankruptcy, and screwing their employees far more than any of the alleged ills AMR employees have suffered).
So when you're wondering why AMR management haven't been "held responsible" for their mistakes, perhaps take a moment to reflect on what AMR management has gotten right: they haven't filed for bankruptcy, which for the leadership of a publicly-traded corporation, is sort of the definition of success. They have kept their concern a going concern, and not wiped out the common shareholders who own the company.
And - minor detail - in the process they have treated AMR employees, overall, in the aggregate, far better than the treatment many employees at Northwest, USAirways, etc. have gotten. They haven't outsourced half of the system ASMs to non-union regional operators. They haven't outsourced overhauls to El Salvador and China. They haven't cut your base pay even further beyond the 2003 concessions. They haven't frozen or dumped your pension.
I'm not defending every decision AMR management has made. Trust me - I know how horrific some of the "management" is at AMR, and how truly despicable some of the leaders at the company can be. I get that - totally - and I'm not minimizing it one bit. Further, I could add many things to the list of mistakes that I think AMR management has made in recent years.
But, that being said, I continue to find stunning the lack of perspective of some AMR employees, and the lack of recognition that a huge reason why AMR is having financial difficulties relative to peers is precisely because it has not filed for bankruptcy, and further screwed its employees. While that is by no means a responsibility of labor, it is amazing to hear, for example, politicians like Laura Glading talk about AMR's leadership "failures" in the abstract, with a total disconnection from the direct benefit thousands of AMR union employees have gotten from AMR's leadership successes.