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Letting elite passengers fly standby for free would cost $100 (in terms of marginal revenue), and that's about 10 times the cost of a free ticket. Forget it!
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It wouldn't cost anything. It's an empty seat.
You seem to think that the $100 stand-by charge is a gimmee. That people are just falling all over themselves to pay it -- but the reality is somewhat different. In a situation where a customer might desire to stand-by there are a number of possibilities:
1) The customer knows the rules, agrees with them and is happy to pay for the opportunity. Revenue to US Airways = $100. Yippee!
2) The customer knows the rules and deplores them. Grudgingly pays. Revenue to US Airways = $100. Loss of goodwill, unknown but real.
3) The customer knows the rules and deplores them. Won't pay. Revenue to US Airways = $0. Loss of goodwill, unknown but real.
4) The customer knows the rules and deplores them. Won't pay. Schemes to get around rules. Revenue to US Airways = $0. Loss of goodwill, unknown but real. Employee time burned in defeating schemes, substantial.
5) Unhappy customer looks for alternative airlines with better schedules, or more flexible terms. Loss of customer. Most businesses consider that bad.
Does anyone know:
1) What the stand-by rate was prior to Black Tuesday?
2) What the stand-by rate is today?
3) How many stand-by coupons are being sold?
4) How the bump rate has changed in the same periods?
My guess is that the stand-by rate has fallen somewhat, that very few coupons are being sold, that the number of coupons does not match the number of stand-bys and that bumps have increased at least in part due to fewer seats having been opened by voluntary stand-bys. But I have no data, only informal observation.
Letting elite passengers fly standby for free would cost $100 (in terms of marginal revenue), and that's about 10 times the cost of a free ticket. Forget it!
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[/blockquote]
It wouldn't cost anything. It's an empty seat.
You seem to think that the $100 stand-by charge is a gimmee. That people are just falling all over themselves to pay it -- but the reality is somewhat different. In a situation where a customer might desire to stand-by there are a number of possibilities:
1) The customer knows the rules, agrees with them and is happy to pay for the opportunity. Revenue to US Airways = $100. Yippee!
2) The customer knows the rules and deplores them. Grudgingly pays. Revenue to US Airways = $100. Loss of goodwill, unknown but real.
3) The customer knows the rules and deplores them. Won't pay. Revenue to US Airways = $0. Loss of goodwill, unknown but real.
4) The customer knows the rules and deplores them. Won't pay. Schemes to get around rules. Revenue to US Airways = $0. Loss of goodwill, unknown but real. Employee time burned in defeating schemes, substantial.
5) Unhappy customer looks for alternative airlines with better schedules, or more flexible terms. Loss of customer. Most businesses consider that bad.
Does anyone know:
1) What the stand-by rate was prior to Black Tuesday?
2) What the stand-by rate is today?
3) How many stand-by coupons are being sold?
4) How the bump rate has changed in the same periods?
My guess is that the stand-by rate has fallen somewhat, that very few coupons are being sold, that the number of coupons does not match the number of stand-bys and that bumps have increased at least in part due to fewer seats having been opened by voluntary stand-bys. But I have no data, only informal observation.