JS said:
Your description of what you would do as AMR CEO was awfully fuzzy in details. I'm sorry, but your application is hereby rejected! 😉
Let me clear it up then -
First, I'd approach the management team and inform them that we were on a mission. They would be told that they were now on the same team as the rank and file union members. They would be told that raises, bonuses, options, and every other perk was on hold until such time as the airline turned around. They would be told that when the airline was once again profitable, they would be rewarded for their efforts. They would then be given the opportunity to resign right then and there if they didn't think that they had what it took to turn the company around.
Second, I'd approach labor and tell them pretty much the same thing I told managment. I'd spell out what they will get when the airline turns around. I'd put it in writing for them. I'd let them know that without them, we fail. I won't say "team" because that's one of the most overused terms in MBA land. Teams mean nothing if it's just a bunch of talk. I'll take steps to show them that management intends to work with them rather than against them. And I'll listen to ideas from them for cost savings. Yep, you can't run a company on employee suggestions alone. But what you CAN do is consider them, and if you don't implement them, you let them know WHY you can't do it. When labor realizes that you really are taking them seriously, then you've won half the battle.
Next, I'd implement value pricing accross the board. I'd redesign the airline to be the first choice of the business passenger and a very attractive choice to the leisure traveller. I'd value price both cabins to insure that the folks sitting in first class actually paid to sit there. I'd drop most restrictions and eliminate change fees. I'd market the hell out of that to the business community. I'd market the hell out of that to Joe and Sue Leisure. I'd drop participation in Priceline and Hotwire. I'd give the public the opportunity to pay just a little more for advance fares, and a lot less for unrestricted fares. I'd gamble that when the other airlines try to steal that valuable "21 day advance purchase highly restricted money losing fare" passenger from me, that they'll bleed cash when their "high yield" business flyer demands that they match my last minute fares. Business travel departments would look at my "no change fee" policy and pretty much order all business to go to this airline. Once we got back to profitablity, I'd focus on ways to keep costs low, but offer improved services to the customer.
Then I'd approach the lenders and I'd explain how I am taking steps to increase revenues, decrease costs and achieve a postive relationship with my labor groups, which will result in an improved morale and improved services to the customer, and generate new loyalty among the passengers.
That's pretty much what I'd do. Oh, I forgot to tell you...that guy that shared your dislike of the unions was pretty much told he couldn't run any more airlines, so I guess that your application was rejected after reading the first line.