British Airways ditch first class in new planes as age of austerity bites
Business class passengers famously draw envious glances from the herd in economy by turning left when they enter a plane, but it is the first class ticket holders who are the most pampered. On British Airways' 747s they ascend to their Kelly Hoppen-designed cabin and don their free pyjamas and slippers before supping on the likes of lobster thermidor, pan-seared wild Scottish salmon or roasted Cornish game hen, then slip between the sheets of their roomy – and extremely flat – bed.
Now, however, this most opulent form of travel is under threat.
The global downturn has devastated demand for expensive seats, and even Hollywood stars and bankers are shying away from BA's extravagant first class prices. The airline, stung by a slump in premium bookings that helped push the company into its worst-ever loss of £401m, has removed first class accommodation from four of its new long-haul planes, and is to review seating plans for other new aircraft.
"The long-haul aircraft that we take delivery of this year will not have any first class cabins in them," said Willie Walsh, BA's chief executive. He insisted there was no direct link to the recession, but he added: "Longer term we will review the configuration of [all] new aircraft." BA is also launching a service this year from Heathrow to Las Vegas, a prime destination for high-rollers, with no first class option.
full story here
Business class passengers famously draw envious glances from the herd in economy by turning left when they enter a plane, but it is the first class ticket holders who are the most pampered. On British Airways' 747s they ascend to their Kelly Hoppen-designed cabin and don their free pyjamas and slippers before supping on the likes of lobster thermidor, pan-seared wild Scottish salmon or roasted Cornish game hen, then slip between the sheets of their roomy – and extremely flat – bed.
Now, however, this most opulent form of travel is under threat.
The global downturn has devastated demand for expensive seats, and even Hollywood stars and bankers are shying away from BA's extravagant first class prices. The airline, stung by a slump in premium bookings that helped push the company into its worst-ever loss of £401m, has removed first class accommodation from four of its new long-haul planes, and is to review seating plans for other new aircraft.
"The long-haul aircraft that we take delivery of this year will not have any first class cabins in them," said Willie Walsh, BA's chief executive. He insisted there was no direct link to the recession, but he added: "Longer term we will review the configuration of [all] new aircraft." BA is also launching a service this year from Heathrow to Las Vegas, a prime destination for high-rollers, with no first class option.
full story here
