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Virgin America launches in U.S.
Wed Aug 8, 2007 3:58PM BST
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[-] Text [+] NEW YORK (Reuters) - Virgin America Inc., the low-cost airline partly backed and fully branded by Richard Branson, launched on Wednesday with a splash of publicity, but found its first flight delayed by a midsummer New York storm.
The delay was a timely reminder for the new airline -- which offers leather seats, mood lighting, entertainment systems, first-class seating and low fares on point-to-point flights -- that the U.S. domestic market is fraught with difficulties.
"The American airline industry is abysmal," said Virgin Group founder Branson at an event at New York's John F. Kennedy Airport before passengers boarded the first flight. "The reason they go bust is they don't offer any service to the customer."
Wed Aug 8, 2007 3:58PM BST
Email This Article |Print This Article | Reprints
[-] Text [+] NEW YORK (Reuters) - Virgin America Inc., the low-cost airline partly backed and fully branded by Richard Branson, launched on Wednesday with a splash of publicity, but found its first flight delayed by a midsummer New York storm.
The delay was a timely reminder for the new airline -- which offers leather seats, mood lighting, entertainment systems, first-class seating and low fares on point-to-point flights -- that the U.S. domestic market is fraught with difficulties.
"The American airline industry is abysmal," said Virgin Group founder Branson at an event at New York's John F. Kennedy Airport before passengers boarded the first flight. "The reason they go bust is they don't offer any service to the customer."