I've posted this link several times. But the article stands the test of time. If you want to know why WN kicks uS's arse in nearly every way please read
Herb Kelleher: The Thought Leader Interview
Here is a snippet:
S+B: Let’s start with some words from your award. You made an “audacious commitment†to putting employees first, customers second, and shareholders third. How did you get away with that for 20 years?
KELLEHER: When I started out, business school professors liked to pose a conundrum: Which do you put first, your employees, your customers, or your shareholders? As if that were an unanswerable question. My answer was very easy: You put your employees first. If you truly treat your employees that way, they will treat your customers well, your customers will come back, and that’s what makes your shareholders happy. So there is no constituency at war with any other constituency. Ultimately, it’s shareholder value that you’re producing.