Have you read his autobiography "Losing My Virginity"?? Do you know how many underhanded tricks and stunts BA has pulled over the years to keep his airline from growing? Megalomaniac might be strong. Visionary is more apt, which is not what I can say about BA or AA who are reactionary.....Everyone knows why Branson opposes the deal - as stronger competitors threaten his empire. He has a long history of hating BA. And AA. He's a crazy megalomaniac.
He has every right to oppose ATI if it will stifle his ability to fairly compete. BA/AA would do the same thing if he were to team up with UA/CO/*A.