USAToday/Today In The Sky
Ding! SWA offers another low fare in a key United market
I told you on Thursday about a Ding! fare that caught my attention -- $69 round-trip between Washington Dulles and Chicago Midway. While I noted Southwest often tries to create a buzz on its new routes by offering such fares, I also wondered about the possibility that the carrier might be trying to get D.C. travelers to think about flying Southwest –- and not United -– for flights between Dulles and Chicago. United's East Coast hub is located at Washington Dulles, and many industry observers predict that Southwest's entrance to that airport will have a negative effect on United's pricing power there. And, of course, O’Hare is United’s largest hub –- making a $69 round-trip fare quite a bargain for flight between the two United hub cities.
Now, on the heels of last week's $69 fare on United's key Chicago-Washington route, Southwest has rolled out another low Ding! fare between United hub cities. This fare -- $116 round-trip -- is good for flights between Dulles and Denver, another big United base.
Posted at 06:09 PM/ET, Oct 09
Ding! SWA offers another low fare in a key United market
I told you on Thursday about a Ding! fare that caught my attention -- $69 round-trip between Washington Dulles and Chicago Midway. While I noted Southwest often tries to create a buzz on its new routes by offering such fares, I also wondered about the possibility that the carrier might be trying to get D.C. travelers to think about flying Southwest –- and not United -– for flights between Dulles and Chicago. United's East Coast hub is located at Washington Dulles, and many industry observers predict that Southwest's entrance to that airport will have a negative effect on United's pricing power there. And, of course, O’Hare is United’s largest hub –- making a $69 round-trip fare quite a bargain for flight between the two United hub cities.
Now, on the heels of last week's $69 fare on United's key Chicago-Washington route, Southwest has rolled out another low Ding! fare between United hub cities. This fare -- $116 round-trip -- is good for flights between Dulles and Denver, another big United base.
Posted at 06:09 PM/ET, Oct 09