Can a Continental-United Alliance Do What a Merger Can’t?
But for United, this alliance idea has some drawbacks. For one thing, the airline industry is studded with alliances that haven’t prevented or ameliorated any of the problems currently plaguing beleaguered airlines who face mounting bills. And the distant relationships between airlines implied in an alliance means that the agreement can never really act as training wheels for a merger because it doesn’t engage the biggest issues in airline mergers: labor unions. On the one hand, that’s obviously the benefit of an alliance – to be able to grow revenues without dealing with a labor headache. But on the other hand, you can’t avoid the labor problem forever: United’s underlying problems – like those of its rivals – are the need to cut costs and reduce capacity. A merger might accomplish that. An alliance doesn’t.
But for United, this alliance idea has some drawbacks. For one thing, the airline industry is studded with alliances that haven’t prevented or ameliorated any of the problems currently plaguing beleaguered airlines who face mounting bills. And the distant relationships between airlines implied in an alliance means that the agreement can never really act as training wheels for a merger because it doesn’t engage the biggest issues in airline mergers: labor unions. On the one hand, that’s obviously the benefit of an alliance – to be able to grow revenues without dealing with a labor headache. But on the other hand, you can’t avoid the labor problem forever: United’s underlying problems – like those of its rivals – are the need to cut costs and reduce capacity. A merger might accomplish that. An alliance doesn’t.