Usairways Holiday Shopping Nyc

[Doc]

This is from the employee web sight why isn't this advertised or did I miss something
ADVERTISE..ADVERTISE..ADVERTISE.
-------------------------------------------------------------




US Airways Offers Holiday Shopping Fares to New York City

US Airways is offering fares as low as $98 roundtrip, for customers who wish to experience the shopping, dining and excitement of New York City in December.
Under this sale, tickets must be purchased by Dec. 5, 2003 for same- weekend travel Dec. 6-7, 13-14, 20-21 or 27-28, 2003. Departing travel is valid
Saturday; with same-day Saturday or next-day Sunday return travel. A maximum one-day stay is allowed, and all travel must be in and out of New York LaGuardia Airport.
As an added benefit, US Airways has an agreement with Macy's to offer customers 15 percent off a day of shopping at their world-famous Herald Square flagship store on 34th Street.
Hilton HHonors is adding the finishing touches with a special double miles offer at six of their finest HHonors hotels -- including The Waldorf-Astoria and the Hilton New York -- for stays between
Dec. 1, 2003, and Jan. 31, 2004.*

 

[Hope777]

http://biz.yahoo.com/prnews/031201/dcm024_1.html

 

[USAirBoyA330]

That would require a marketing department....which we lack.

 

[Hope777]

You all heard Dave Weekly Message............Our Marketing Department Markets USAirways to the Travel Agencies. Southwest on the otherhand Markets to the end users, THE PASSENGERS. Seems this Business plan is also FLAWED! ! ! !

 

[BoeingBoy]

PR newswire receives a fee for bulk transmitting press releases to newspapers around the country. Don't know how much it costs, but is probably cheaper than placing ads in the papers. On the other hand, the newspaper editors have to decide to run the story. It may show up in tomorrows papers since PR Newswire just sent it out today.

On the "why don't we advertise" topic, Unisys Transportation Management Services did a study several months ago on how much each airline spent on advertising in cents per ASM. The LCC's spent much more and their spending had increased over the last several years. The network carriers spent little and spending had decreased over the same time perion. And guess who was at the bottom of the pack? Three hints- US, US, & US.

 

[Hope777]

I'm sure everyone out there has watched a few NFL Football games. So who ALWAYS advertises, Southwest, the official airline of the NFL.

 

[AKA_trvlr64]

This is from the employee web sight why isn't this advertised or did I miss something

This should have been emailed to every customer is the DM database and not displayed on the employee website. Someone needs to wake up BBB or tell him to get his head out of the boardgames to advertise this airline properly.

Or does advertising the USAirways VISA card count as the only marketing that matters. And I guess that Bank of America's marketing department is doing all the airline promoting now.

I saw the American Airlines ads on TV over the holiday period many times. They sure know how to market themselves.

 

[tadjr]

Its on the top of USAirways.com some of the time (I notice that the header advertising changes depending on when you get online), but if you're already at US.com, it doesnt do much good unless you were wondering where to go....

 

[JS]

This should have been emailed to every customer is the DM database and not displayed on the employee website. Someone needs to wake up BBB or tell him to get his head out of the boardgames to advertise this airline properly.

The last thing I want is more spam. Even US doesn't need to stoop to that level.

 

[belynch]

FYI – it's being marketed on the web on sites like washingtonpost.com and democratandchronicle.com (the ROC newspaper). I've seen two of them today.

 

[ACrazy8]

I'm an employee, however I'm enrolled in the DM program and I got an email this evening about the NYC $98 trip......

 

[SalesGuyCCY]

I think "hope777" did not fully understand Dave's message. There is a difference in strategy in terms of marketing between WN and US and who and how each company markets to. WN sells primarily to the general public and therefore must market more to them. US on the other hand, still sells 60%+ of its tickets through traditional travel agencies who remain important. As the model changes and/if travel agencies become less importance, I would think you'll see more marketing directed at the end consumer.

 

[N628AU]

SalesGuyCCY:

I think the is where upper management seems to refuse to think outside the box. They keep talking about wanting to lower costs and increase revenue. How does sticking with the travel agencies and that plan of business solely help this airline? It doesn't! Look, I am not advocating dropping the T/As altogether, but is the harm if in addition we went straight to the public to incrementally increase revenue? Using usairways.com for booking has to be the lowest off all options costwise for product distribution. Why not use it?

Dave talks about transforming this company, but does not seem willing to try much new from a marketing and revenue standpoint. This company has two choices, adapt or die. Maybe adapting will still lead the death of the company, but I think everyone would rather go down fighting the competition rather than ourselves internally, which is the message the rank and file seems to be getting from CCY right now.

 

[SalesGuyCCY]

I think lost in my post is the fact that the company DOES realize usairways.com will be increasingly important going forward and I think you will see evidence of thinking outside the box about it and other distribution aspects will be forthcoming.

 

[tadjr]

I'm still waiting for the day I see a US plane on the side of the milk carton....