N965VJ
Veteran
US Airways rejects PETA ad
BizJournals.com, April 27, 2009
US Airways Group Inc. has rejected a second advertisement from People for the Ethical Treatment of Animals.
PETA said Thursday it wanted to wrap a US Airways plane with an ad critical of legalized seal hunting in Canada. The ad shows a seal next to the blood-spattered tag line, “Canada’s Olympic Shame — End the Seal Slaughter.â€
The Virginia-based animal rights group proposed the wrap for flights between the United States and Canada to coincide with the 2010 Olympic Winter Games in Vancouver.
“US Airways regularly reviews all of its advertising and sponsorship relationships, and potential relationships to ensure they are or would be consistent with our corporate image and culture,†says a spokeswoman. “The company has decided accepting advertising from PETA would not be the right fit for us at this time.â€
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