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There are fuel surcharges included in the fare on virtually all overseas tickets. So, I call this BULLSHITTTT by the DOT...this fine is absolutely ridiculous.
How so? Not everyone travels often enough to be aware of fuel surcharges. Did you read the article? Continental's fine involved an ad that stated the ticket price as $298, but when the fuel surcharges were added the actual fare was $538! Almost double. US's fine involved not even telling the amount of the surcharge anywhere on the website. That is not BS. That is lying.
I bet if you walked into a car dealership to buy a new BMW for the advertised price of $20,000, and you were told that the only available car was equipped with automatic transmission and there was a $25,000 surcharge for automatic (not mentioned in the ad), you would be screaming bloody murder.
Jimtx,
Sad to say it happens everywhere you look in every industry. Some would call it salemanship but you and I would call it false advertising or lying. It appears to be the American way of doing business. Have not bought a car from a dealer since 1987 and don't plan to ever walk into a car dealership showroom or repair facility again.
Regards,
Bob
The key is that all the add-on fees need to be disclosed clearly and BEFORE purchase. All I will say is there is a much better and transparent way to do this than the airlines are currently doing it--the entire fee schedule needs to be explained simply and it needs to be totally transparent. Anything short of that is potentially misleading and should not be acceptable to the flying public--or the regulators.