nice article i'm not sure its a plan though (the highlights from article)
...Leverage existing strengths in large Northeast cities.
...Increase productivity to low-cost carrier standards.
...Provide consumers amenities they are willing to pay for
...Use simple restriction-free pricing
...Market directly to consumers and intermediate services
...Reverse East Coast market share losses
...Build a franchise that can grow westward
now as an investor, thats sounds great its what i would expect to hear would you mind describing HOW you (mgmt) are going to do this BEFORE i invest?
and mind telling me WHY this hasn't been in progress for the past oh say year or so?
on first glance nice business buzz words (remember RIGHTSIZING?) was all the rage. listen to Conference calls listen to UAIR, WN, JBLU. see if you can tell a difference. You dont have to "tip your hand" stategically speaking but you can answer the questions more directly.
Isnt it like being an investor; when the employees are asked to invest (give up) their wages, benefits (which all boil down to a dollar figure) into a company shouldnt prudence dictate that you investigate before investing? you dont buy a car because they have cool commercials right? you do some checking before your hard earned money is spent. why then not the same thing here? just one or two ways in which you (mgmt) might want to accomplish these goals.?
lets just look at the above general statements.
Provide consumers amenities they are willing to pay for..................
sounds great like emails, food, tv, movies and what phone calls? on the surface i applaud an idea designed to finally increase revenue (as opposed to simply cutting costs) now as an investor why would i pay for say TV that i could get free on a competitor? or Music or whatever? tell me why that product will allow you to charge more for it will your fares be rock bottom? ok that would work or you could include that in the price of the tickets..... how much will it cost to retrofit all the planes with individual screens? you dont expect to charge more tv and then not let me make the choice right? if you have to retrofit wont that increase the cost of the capital asset your doing business with? thus haper your ability to reduce the 10+ cents csm?
point out what i am missing so i can invest in this plan. thats what mgmt job is develop this plan, "sell" the plan to employees and investors alike, then execute the plan then come back with periodic updates on the plans success or failure....
another idea...Use simple restriction-free pricing...
i LIKE it great idea doesnt reguire employee input at all, just do it then tell the world about it.... trouble is BE FIRST that way it looks like YOUR idea not Alaska's
LEAD follow or get out of the way.
all the tools for success (a profitable company) are in place already.
that is rather plain to see, also the execution of any plan ANY plan is also plain to see as well.