"Would you like fries with that?"
McDonald's built an empire by offering something to consumers that would complement their purchase of a hamburger. It was offered to the right customer at the appropriate time, and it was not a complicated proposition.
That is merchandising done right, Timothy O'Neil-Dunne said in his keynote address at the OpenTravel Alliance Advisory Forum in Seattle.
http://feedproxy.google.com/~r/AtwDailyNews/~3/CMnnEhWfWvQ/technologist-warns-potential-pitfalls-new-religion-ancillary-revenue-0511
McDonald's built an empire by offering something to consumers that would complement their purchase of a hamburger. It was offered to the right customer at the appropriate time, and it was not a complicated proposition.
That is merchandising done right, Timothy O'Neil-Dunne said in his keynote address at the OpenTravel Alliance Advisory Forum in Seattle.
http://feedproxy.google.com/~r/AtwDailyNews/~3/CMnnEhWfWvQ/technologist-warns-potential-pitfalls-new-religion-ancillary-revenue-0511
