SWISS is a quality airline falling on hard times(who hasn't). With Star having Lufthansa, LOT, Austrian & SAS and SKYTEAM having Air France, KLM Alitalia, and KLM ( they have great central Europe concentration) the pickings get slim. OneWorld with Aer Lingus, British Airways, Finnair and Iberia is strong at the fringes of Europe but finally gets into the central core with SWISS. With the rich customer base of north Italy, Southern Germany and Switzerland Swiss just needs some feed over its Zurich hub and some connecting traffic BA can't handle over LHR. I long for the days when SwissAir had 3 JFK-ZRH every day. I hope happy days are here again. Service to San Francisco would be nice too.