The problem is that the overall revenue model is broken, and no one wants to fix it. I have posted before the comments of one of the VPs of the company who I spoke with not long ago. He acknowledged that there is a problem, but that there was no way they could fix it without reducing costs more.
For those who might not recall, he told me in no uncertain terms that if he could raise the absolute lowest fares by about $20, he could lower the high ones by about $300. I challenged him to do it, and then he said it wasn't that simple.
As you all know by my signature, it IS the fares. Whenever I discuss the fares with people from CCY they all say we can't afford to match the LCC's. I repeatedly tell them they don't have to. Business travelers will pay a REASONABLE premium for better service, more flexibility and more choices. By reasonable, perhaps $100 to $200 for a round trip, NOT $1000!!! If you raise the bottom a little but lower the top end alot, you will find a higher AVERAGE fare on most flights, which results in more overall revenue. This is the point they just don't get.
I can board a Dash 8 at ISP, connect in PHL to the west coast (or even Europe right now), for anywhere from $200 to $400 round trip--AND get upgraded on the main line portion. If, however, I chose to get off in PHL and not connect anywhere, the price is well over $700. I have been told that they do that because they can...and THAT is the problem. They are going to learn the hard way that they CAN'T anymore. We just won't stand for it.
Another recent trip I cancelled was a last minute trip from LGA to SYR. Again this trip was only available from US on a Buzz Bucket (term used affectionately by the way), but the fare was between $450 and $550 for a single day return. I also looked at your friends down at JFK in Blue--brand new A320 for $216 r/t same day return, but the times didn't match. I wound up driving. It took about 45 minutes longer than it would have if I flew (between security, waiting, rental car, etc.).
Finally, in order to charge a premium, you have to differentiate service. While I usually wind up in F, I gotta say that most people who try the guys in Blue at JFK, when given a choice, won't come back--Y in their Bus is much more comfortable.
So what we have is a management who has managed to alienate the two groups of people they need the MOST to survive: The employees, who truly are the best in the industry (and as you know you are the reason I stay), AND the most frequent fliers, who are practically being walked to other carriers by the insane last minute fares. Add to that the embarrassment of the new Club Pricing scam, which is certain to backfire on them as most preferreds will wind up joining UA's Red Carpet Clubs instead of renewing US, and the handwriting is on the wall.
While I don't claim to know everything that goes on, I speak as a somewhat educated observer, and while I wish you all the very best, I fear the worst is yet to come. I am beginning to believe that the Daves DO have a plan, and that it is to drive the company into the ground.
As for me, I am sticking around--I want to show my support for you all on the front line as long as possible.
Thanks as always for all you do, and again, my best wishes to you all...