Steenland: Northwest will focus on service

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FA Mikey

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Steenland, who led Northwest through a 20-month bankruptcy that ended in May, said the airline now has a "competitive cost structure," but that it is merely "the opening ante" of what's needed to succeed.

"Customer focus is going to continue to define the winners," he said.

In his address at the Wings Club, Steenland said that Northwest is about to launch a training program for flight attendants, airport employees and reservation agents "that makes sure that they see the travel experience through the eyes of our customer."

In addition, he said, Northwest will reinstitute a "captain leadership program" for pilots to help them communicate more effectively with customers and fellow employees.

"When we were going through survival mode, that was a program that hit the cutting-room floor," Steenland said. "In hindsight, that was probably a mistake."
 

Northwest executives may speak of improving service but can any of us take them serious?

During the 90s business travel to/from Asia on NW was really great. Good service, good flight crews and good ontime performance. During the past six or seven years NW service to/from Asia has become such a mess that I changed airlines. It just wasn't worth the aggrevation anymore.

It would be fair to say that air transport is a service business that must be staffed adequately. NW has chosen to cut employee headcount, outsource maintainence and use security laws against angry customers. This is a fast way to destroy your customer base and I'm guessing (sort of) that this doesn't do much for employee morale either.

Now the same executives who are responsible for these decicions claim that they are going to improve service. ARE YOU KIDDING ME!

Recently I had lunch with an industry associate who flew UA to/from UAE and his story wasn't much better. What has happened to U.S. based airlines?
 
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