WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #1
Those who doubt the effect of the post-Wright environment on DAL/DFW traffic and competition would do well to see the data of for the top LOCAL markets
For DAL/DFW - ORD/MDW on a combined basis, the average fare for all combinations of those four airports is down 27%, including for NK, with WN being the only airline that showed increased revenue based on 132% more passengers. AA"s local revenue was down 20% while UA's was down 1%. (a similar trend is apparent with DEN where AA saw a greater reduction in revenue than UA) AA previously had a 50% share of the combined market and lost 12 share points while WN grew from 16 to 30%.
Total market revenue is down 8% even though passengers are up 27%.
For LAS, average fares for the market are down 20% with AA losing the most share (8% points) and WN up to aobut 1/3 of the combined market
Total market revenue is down 1% even though passengers are up 25%.
For DCA, number 3, average fares are down 42%, passengers are up 90%, and total revenue in the market is up 9%.
For ATL, number 4, average fares are down 34%, total revenue is down 16%, on 26% more passengers.
DL in ATL is the only incumbent carrier in any of the new markets that did not lose share although average fares were down for DL and all carriers, including what WN carried before - a trend seen in most markets.
finally for LGA, WN's number 5 market, average fares were down 28% on 31% more passengers for a 5% decrease in revenue.
For DAL/DFW - ORD/MDW on a combined basis, the average fare for all combinations of those four airports is down 27%, including for NK, with WN being the only airline that showed increased revenue based on 132% more passengers. AA"s local revenue was down 20% while UA's was down 1%. (a similar trend is apparent with DEN where AA saw a greater reduction in revenue than UA) AA previously had a 50% share of the combined market and lost 12 share points while WN grew from 16 to 30%.
Total market revenue is down 8% even though passengers are up 27%.
For LAS, average fares for the market are down 20% with AA losing the most share (8% points) and WN up to aobut 1/3 of the combined market
Total market revenue is down 1% even though passengers are up 25%.
For DCA, number 3, average fares are down 42%, passengers are up 90%, and total revenue in the market is up 9%.
For ATL, number 4, average fares are down 34%, total revenue is down 16%, on 26% more passengers.
DL in ATL is the only incumbent carrier in any of the new markets that did not lose share although average fares were down for DL and all carriers, including what WN carried before - a trend seen in most markets.
finally for LGA, WN's number 5 market, average fares were down 28% on 31% more passengers for a 5% decrease in revenue.