More Marketing Failures

H

Heinrich

Senior
Dec 20, 2002
338
0
Two simple and easy marketing ideas that are CHEAP TO IMPLEMENT

I. The Gay and Lesbian Market

In the past several years mainstream businesses have been catering to the gay and lesbian market.

Gays and lesbians

1) Like to Travel

2) Travel frequently to Pride events all over the country - the major of which are serviced by USAir in Miami, San Francisco, New York, Atlanta and Toronto

3) Mainstream businesses now cater to this community because these folks have higher disposable incomes. This is a proven marketing statistic and fact. Even Coors Beer has rushed to change their image.

Unforturtunately these events have DELTA and Continental logos everywhere. NO Usair logo.

II. The Mountain Bikers

USAir flies to many markets that are great mountain biking communities and when you toss in the United Codeshare the markets are in the dozens. Asheville, Toronto, Van Couver, Colorado Springs, Denver, San Diego

Yet USAir - long with other carriers - charges bikers $80 one way for a bike. I know that this is typical but I'm not sure about the Low Cost Carriers.

Several years ago I emailed USAir marketing for a cheapo idea - publish coupons in mountain biking magazines saying to fly with your mountain bike for FREE. I received a response from someone I had forgotten that this is a great idea and that they would do it. They never did...

With the Volkswagen/Trek team came a very successful partnership. With the exposure of Lance Armstrong (which is a different type of biking but biking nevertheless) USAir could easily ally themselves with a promo on OLN and/or bikin magazines.


I believe that these are simple and cheap marketing strategies that would give USair exposure to some folks who would become good repeat customers.
 
US does have a director or manager for Gay and Lesbian sales.
 
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You know , I had HEARD that but what does this person do except email me every so often and tell me that gays and lesbians are important to USAir? :rolleyes:
 
The G&L market is HUGE and you'll find many companies tripping over themselves to attract the business. Many in the community make decent incomes and, without children, have large disposable incomes. That being said, I see US advertising all the time on gay web sites, events, etc.
 
airbiiguy said:
who cares about them.
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Shareholders, that's who, as they are very profitable customers with lots of money to spend. Also, it's a very loyal group of people.
 
airbiiguy:
You are beyond ignorant. Think BEFORE ENGAGING YOUR MOUTH! Quite honestly.....it's offensive. Unless that's your attempt at being sarcarstic?
 
U has sponsored g and l events in the past. They used to have a g and l sales specialist that would go to gay pride and other events and promote usairways. In fact, U provided flights and tickets for raffling to a couple of g and l events. But the latest one was before bankruptcy, but after 9/11.
 
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airbiiguy said:
who cares about them.
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I'm not sure who actually cares, but, who SHOULD care is anyone who wants this company to prosper and stay around. :up:
 
United has also been pretty active in the GBLT community. When you have a hub in San Francisco, it's kind of hard not to be. Enough with the flip- United has been big in helping out with AIDS crisis- including a major ad campaign as part of "Rising" and offering equal benifits to same-sex couples at the airline.

If my memory serves me, they used to sponser one of the parades in the city every year.
 
If gays & lesbians are rich, loyal and traveled as you prejudiced, UAir would be served by finding a competitive cost structure with the hot LCC's and offer savvy perks like live tv and leather seats. Which of coarse, all gay's like...
 
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openview said:
If gays & lesbians are rich, loyal and traveled as you prejudiced, UAir would be served by finding a competitive cost structure with the hot LCC's and offer savvy perks like live tv and leather seats. Which of coarse, all gay's like...
Click to expand...

I see....................... :blink: :unsure:
 
Sorry Heinrich...

US stayed on top of the G&L marketing, even during the BK. Very active with ads in the gay newspapers in Boston.
 
openview said:
If gays & lesbians are rich, loyal and traveled as you prejudiced, UAir would be served by finding a competitive cost structure with the hot LCC's and offer savvy perks like live tv and leather seats. Which of coarse, all gay's like...
Click to expand...
Not all of us are exhibitionists or leather daddies! :p
 
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