Marketing - After the America West moniker is gone

[Justme]

Is there a plan to roll out advertising in a big way in markets where the end of America West (I mean the name) could have a significant impact (read confusion) on ticket sales? For instance, ATL-PHX, PHX-SFO, PHX-CMH, you get the idea don't you? Or is the travelling public smart enough to know that U (I mean LCC) will be flying these routes? Just curious.

jm

 

[US1YFARE]

no, they are too dumb to figure out anything...trust me

 

[soc-hpjester]

I agree with US1. There is still alot of confusion about hp/us in PHX. Not at the out stations though, like LIH and MCI where I have been this month all US signage their.