....is there anyway to determine BA's load factor (recognizing LF does not reflect profitability) on the PHL-LHR route?
These are approximate numbers but are likely within 5% of the actual numbers (e.g., June 2007 range +-
4.4) and are skewed only by possible Daily Seat count changes due to rare aircraft substitutions. It should be
noted that when BA uses a 777 on a TA route, they have to be guaranteed acceptable First Class Loads
(fares in the range of 3 x Full Envoy Fare/seat pod) - or they use 767s. It is also not unusual for the entire
BA First cabin to be Sold out (PHL-LHR). Note: these Loads are summed combined directions
(PHL-LHR-PHL) for all flights:
June 2007 = 89%
July 2007 = 86%
Jan 2007 = 66%
Mar 2007 = 76%
I really think it's a little early (and a bit naive for USA Today to expect) a significant number of passengers
who have been flying to LHR for years on a specific carrier to switch their allegiance to US/NW/CO/DL 2
months after starting their routes. Also, the high tourist season hasn't even started. I'd assume, the US
marketing people have been vigorously attempting to sell seat blocks to commercial passengers
(corporate travelers) - have they?