Isp, Ewr, And Mia Next?

[MAH4546]

Also, you can count on the usual response from AA and CO in MIA, EWR respectively. B6 was beaten in ATL, why would MIA/EWR/ISP be any different?

[post="183899"][/post]​

Why is it different?

-Newark is not a fortress hub.
-Miami is not a fortress hub.
-Islip is not a fortress hub.
-South Florida-New York City is the most traveled airline route in the United States, and guess who is the number one carrier on the route?

 

[funguy2]

SW has seen plenty of low fare and "other" competition. Anyone remember B6's entry into ATL? DL/FL had a few things to say about that. Also, you can count on the usual response from AA and CO in MIA, EWR respectively. B6 was beaten in ATL, why would MIA/EWR/ISP be any different? Airliners need to try like heck to make money - and going up against titans in MIA/EWR would be the same as ATL - lots of new flights, low yields, and see who blinks first.

[post="183899"][/post]​

Well, for one, jetBlue is well known, and respected in the NYC area and the FLL area... Even has a developing frequent flyer base in both areas. Something the carrier did not enjoy in ATL/LGB/OAK when service began (it was much "newer").

Two, jetBlue's costs are significantly less than the competition. Probably wasn't the case at ATL with respect to AirTran.

Three, jetBlue will be less constrained on FLL-EWR/ISP. When ATL service began, jB was constrained for aircraft, which made expansion difficult. jetBlue probably has the aircraft deliveries to make a more oraganized run at FLL.

Four, jetBlue has been able to withstand and even prosper in the face of AA's response on the transcons and JFK-SJU.

Five, the marketing costs of the new service to EWR/ISP will be minimal, since jetBlue has already figured out how to market to the NYC area, this will just get added on (as opposed to ATL where it would have had to spend extra to market because it had no presence there).