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McDonald's Launches Gift Card with Southwest Airlines, Amex Tie-In
November 23, 2005
NEW YORK - McDonald's is rolling out a convenience card for use in its restaurants in an effort to spur gift sales and speed up transactions at the register.
The fast food giant said today it will give away a total of $22 million worth of the cards. Five million $1 cards will be given to customers of Southwest Airlines beginning Nov. 29 at 61 airports nationwide. Nine million of the $1 cards will be given away to McDonald's customers who purchase a three- or five-piece Chicken Selects strips or any premium chicken sandwich, at participating McDonald's restaurants, while supplies last.
The remaining eight million $1 cards will be distributed through an American Express consumer card mailing.
“McDonald's recognizes our customers are seeking cashless payment options, and the national launch of Arch Card will make purchasing your favorite menu item and gift giving a whole lot easier this holiday season,†said Gayle Franger, director, U.S. marketing, in a statement
The company said the free cards can also be used toward the purchase of a reloadable McDonald's Arch Card, available in $5, $10, $25 and $50 denominations for holiday gift giving.
--Staff Report
November 23, 2005
NEW YORK - McDonald's is rolling out a convenience card for use in its restaurants in an effort to spur gift sales and speed up transactions at the register.
The fast food giant said today it will give away a total of $22 million worth of the cards. Five million $1 cards will be given to customers of Southwest Airlines beginning Nov. 29 at 61 airports nationwide. Nine million of the $1 cards will be given away to McDonald's customers who purchase a three- or five-piece Chicken Selects strips or any premium chicken sandwich, at participating McDonald's restaurants, while supplies last.
The remaining eight million $1 cards will be distributed through an American Express consumer card mailing.
“McDonald's recognizes our customers are seeking cashless payment options, and the national launch of Arch Card will make purchasing your favorite menu item and gift giving a whole lot easier this holiday season,†said Gayle Franger, director, U.S. marketing, in a statement
The company said the free cards can also be used toward the purchase of a reloadable McDonald's Arch Card, available in $5, $10, $25 and $50 denominations for holiday gift giving.
--Staff Report