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- May 2, 2004
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...Every Time Their CEO Breaks Wind?
(No wonder they need an ATSB loan; gotta keep a bunch of Corp Comm people employed!)
Press Release
Source: United Airlines
United Launches Poignant New Spot in Global Brand Campaign
Thursday June 17, 1:11 pm ET
'A Life' to Break During the U.S. Open Golf Telecast on June 17
CHICAGO, June 17 /PRNewswire-FirstCall/ -- United Airlines (OTC Bulletin Board: UALAQ - News) will continue courting frequent business travelers with the debut of the fourth and final television spot in its acclaimed global brand campaign. "A Life" will launch in key United markets during the U.S. Open golf tournament telecast on NBC beginning on June 17.
Like the previous television spots in the campaign, the new ad is designed to break through the clutter. The illustrated storytelling style, set to Gershwin's "Rhapsody in Blue" is designed to appeal to the business traveler and forge a connection. All the work incorporates the now-familiar tagline, "It's time to fly." The voiceover tagline is read by Robert Redford.
"A Life" was created by the Minneapolis office of Fallon Worldwide, and spotlights United's unique understanding of the important role that travel plays in the life of a business person -- both for work and for pleasure. Animated by Academy Award®-winning artist Michael Dudok De Wit, the new spot traces the life of a business person, flying to meetings throughout his career and then flying for leisure trips after retirement.
"All of the ads in our global campaign are trying to say we understand our role in facilitating the success of our customers, striking a chord with frequent business travelers, and this latest spot is no exception," said Martin White, senior vice president of marketing for United. "For many of our customers, travel is an essential part of their success -- it's what they do. When they retire, many realize it's not just what they do, it's what they like to do as well. Our global route network gives our customers the ability to seamlessly go where they would like to go -- on business or leisure."
"Illustrating a man's life and retirement in 60 seconds was not an easy task," said Stuart D'Rozario, group creative director and copywriter at Fallon. "Michael Dudok De Wit accomplished this beautifully and artfully by making every frame tell a story."
Three television spots in United's brand campaign are currently airing. The latest commercial joins "Rose," animated by Academy Award® winner Aleksandr Petrov; "Interview," illustrated by Academy Award®-nominated animators Wendy Tilby and Amanda Forbis; and "Lightbulb," animated by two-time Academy Award® nominee Joanna Quinn.
"A Life" will make its debut in key United markets Chicago, Denver, Los Angeles, San Francisco and Washington, D.C. during NBC's telecast of the U.S. Open golf tournament on June 17. This supports United's business strategy of focusing its marketing efforts on the airline's hub cities. Nationally, the commercials are airing on cable programs that appeal to business travelers, including CNN Headline News, "Squawk Box" on CNBC, and "Biography" on A&E.
Print
Ten print advertisements, some of which feature work originally created for The New Yorker by such noted illustrators as Carter Goodrich, Rea Irvin and Charles Martin, have also debuted this year. The first ad in the campaign was illustrated by Carter Goodrich and first appeared in The Wall Street Journal on February 18. Ads are also appearing throughout the year in publications including The Wall Street Journal, The New York Times Magazine, Time, Newsweek, Business Week, Fortune and Fast Company.
Out-of-Home
Billboards that feature the same distinctive illustrative style as the rest of the campaign are currently running in Chicago and Los Angeles.
The campaign's creative team includes: David Lubars, executive creative director; Bruce Bildsten, creative director; Stuart D'Rozario, group creative director/writer; Bob Barrie, art director; Alex Leikikh, group account director; and Kate Talbott, senior producer. Media planning responsibilities are handled by Fallon Worldwide.
About United
United (OTC Bulletin Board: UALAQ - News), United Express and Ted operate more than 3,500 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at http://www.united.com .
About Fallon
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis' clients include, among others: BMW of North America, Citi, ConAgra Snackfoods, Dyson, EDS, Holiday Inn, International Truck and Engine Corp., Lee Jeans, Nestle Purina PetCare, Nordstrom, Nuveen Investments, PBS, St. Paul Travelers and United. Fallon Worldwide is one of the world's most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world's leading brands. Additional information can be found at http://www.fallon.com.
(No wonder they need an ATSB loan; gotta keep a bunch of Corp Comm people employed!)
Press Release
Source: United Airlines
United Launches Poignant New Spot in Global Brand Campaign
Thursday June 17, 1:11 pm ET
'A Life' to Break During the U.S. Open Golf Telecast on June 17
CHICAGO, June 17 /PRNewswire-FirstCall/ -- United Airlines (OTC Bulletin Board: UALAQ - News) will continue courting frequent business travelers with the debut of the fourth and final television spot in its acclaimed global brand campaign. "A Life" will launch in key United markets during the U.S. Open golf tournament telecast on NBC beginning on June 17.
Like the previous television spots in the campaign, the new ad is designed to break through the clutter. The illustrated storytelling style, set to Gershwin's "Rhapsody in Blue" is designed to appeal to the business traveler and forge a connection. All the work incorporates the now-familiar tagline, "It's time to fly." The voiceover tagline is read by Robert Redford.
"A Life" was created by the Minneapolis office of Fallon Worldwide, and spotlights United's unique understanding of the important role that travel plays in the life of a business person -- both for work and for pleasure. Animated by Academy Award®-winning artist Michael Dudok De Wit, the new spot traces the life of a business person, flying to meetings throughout his career and then flying for leisure trips after retirement.
"All of the ads in our global campaign are trying to say we understand our role in facilitating the success of our customers, striking a chord with frequent business travelers, and this latest spot is no exception," said Martin White, senior vice president of marketing for United. "For many of our customers, travel is an essential part of their success -- it's what they do. When they retire, many realize it's not just what they do, it's what they like to do as well. Our global route network gives our customers the ability to seamlessly go where they would like to go -- on business or leisure."
"Illustrating a man's life and retirement in 60 seconds was not an easy task," said Stuart D'Rozario, group creative director and copywriter at Fallon. "Michael Dudok De Wit accomplished this beautifully and artfully by making every frame tell a story."
Three television spots in United's brand campaign are currently airing. The latest commercial joins "Rose," animated by Academy Award® winner Aleksandr Petrov; "Interview," illustrated by Academy Award®-nominated animators Wendy Tilby and Amanda Forbis; and "Lightbulb," animated by two-time Academy Award® nominee Joanna Quinn.
"A Life" will make its debut in key United markets Chicago, Denver, Los Angeles, San Francisco and Washington, D.C. during NBC's telecast of the U.S. Open golf tournament on June 17. This supports United's business strategy of focusing its marketing efforts on the airline's hub cities. Nationally, the commercials are airing on cable programs that appeal to business travelers, including CNN Headline News, "Squawk Box" on CNBC, and "Biography" on A&E.
Ten print advertisements, some of which feature work originally created for The New Yorker by such noted illustrators as Carter Goodrich, Rea Irvin and Charles Martin, have also debuted this year. The first ad in the campaign was illustrated by Carter Goodrich and first appeared in The Wall Street Journal on February 18. Ads are also appearing throughout the year in publications including The Wall Street Journal, The New York Times Magazine, Time, Newsweek, Business Week, Fortune and Fast Company.
Out-of-Home
Billboards that feature the same distinctive illustrative style as the rest of the campaign are currently running in Chicago and Los Angeles.
The campaign's creative team includes: David Lubars, executive creative director; Bruce Bildsten, creative director; Stuart D'Rozario, group creative director/writer; Bob Barrie, art director; Alex Leikikh, group account director; and Kate Talbott, senior producer. Media planning responsibilities are handled by Fallon Worldwide.
About United
United (OTC Bulletin Board: UALAQ - News), United Express and Ted operate more than 3,500 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at http://www.united.com .
About Fallon
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis' clients include, among others: BMW of North America, Citi, ConAgra Snackfoods, Dyson, EDS, Holiday Inn, International Truck and Engine Corp., Lee Jeans, Nestle Purina PetCare, Nordstrom, Nuveen Investments, PBS, St. Paul Travelers and United. Fallon Worldwide is one of the world's most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world's leading brands. Additional information can be found at http://www.fallon.com.
