Delta reveals (a bit of) its merchandising plan

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Aug 30, 2002
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GDS companies should be forced to bargain for access to new ancillary services, Delta Air Lines told the U.S. Transportation Department.

In comments on a proposed rule that would require airlines to provide optional service fee data to GDSs, the carrier said it is considering the GDSs as a distribution channel for ancillary services and expects to negotiate with them for access. But Delta added that GDSs have not effectively demonstrated to airlines the technological capability to sell ancillary services.

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