Delta is 'TOP DOG' in the Business Travelers Book...
AIRLINE PERCENT MENTIONS
Delta 52%
American 42%
Southwest 39%
United 29%
Northwest 20%
*Percentage of active business travelers who mentioned the airline as among their “preferred three†when traveling for business.
When it comes to the services and amenities sought from an airline by business travelers, the “basics†rise to the top. Specifically, 92% of business travelers mention “excellent safety record,†and “regularly departs on time.†Another 91% mention “friendly and efficient service,†and 88% site “ample leg room†(up from 83% in 2004, a statistically significant increase). Fully 83% of business travelers expect to receive discounts for advance reservations, 72% expect upgrades for frequent flyers, and 72% express an interest in airline programs that permit “at the counter redemption of frequent flyer miles for upgrades†(up from 65% in 2004). And although a distant memory, fully 61% of business travelers site “at least a snack, not just a beverage†on every flight, 54% mention “a selection of several movies†(up from 40% in 2004) and 44% mention “in-flight television broadcasts†(up from 37% in 2004). Just over one-third (36%) of business travelers now mention in-flight Internet access as an amenity of interest, up from 27% last year.
