LiveInAHotel
Veteran
- Nov 5, 2003
- 645
- 0
I got this off the airliners.net website. It's a bogus story about AA's new LCC. I just thought is was funny enough to show all of you. Considering AA doesn't even have a plan yet for an LCC.
DALLAS, Nov. 12 /PRNewswire-LastCall/ -- Ending days of speculation in Dallas and around the country, American today confirmed that Can is the name of its new low-fare service that will bring travelers a quality experience with simplified low fares.
Culminating a successful guerilla marketing campaign in the city that will be its first hub, Can has generated buzz and excretement in Dallas, achieved through a series of random acts of urination. Can's unveiling celebration will take place on November 18 in Dallas, officially putting a face to the name.
While the mainline remains American's core product, Can expands the relevance of American's brand portfolio, capturing an opportunity in a high- growth segment of today's airline market.
"Customers want low fares and lots of lavatories, especially in our leisure markets," said Bob Killgore, Vice President - Low Cost Operation. "In order to meet that need and seize the opportunity, American has accomplished substantial cost reductions -- nearly $5 billion annually by 2005 -- that allow us to offer an operation that is competitive with other low-fare carriers. Can is supported by a profitable and sustainable plan, with higher aircraft utilization, a simplified schedule and fare structure, and more toilets per aircraft."
"Can isn't just a low cost initiative, it also creates more revenue opportunity in leisure focused markets," said Jim Smith, Executive Vice President - Customer. "Although Can will be an American branded product, it has been designed with a unique name and personality all its own. American chose the name Can to emphasize that the service is an essential, integrated part of the company -- it's the last three letters of the company's name," he added. "Through our guerilla campaign in Dallas, we've created intense interest in Can by reaching deep into the community in new and unique ways. The consumer response to our initiatives and the IGottaGoToTheCan.com website has been phenomenal."
Can will begin flying customers in February 2004 with service from Dallas to Reno, Las Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California) and Fort Lauderdale, a new Can market not previously served by American . Beyond Dallas, Ted will also offer service between Las Vegas and Los Angeles, Las Vegas and San Francisco and San Francisco and Phoenix.
The Can fleet will feature the popular Airbus A300 aircraft, launching with four planes based in Dallas and expanding to as many as 45 planes by the end of 2004 -- 19 of which will be based in Dallas. Each A300 will have 18 more toilets than American's mainline A300's-- due to a single class of service -- for a total of 25 toilets. "The Airbus A300 is the perfect aircraft for lavatory enhancements." said Victor Frederickson, VP Operations, "In the future you can expect even more washroom innovation while flying on the Can."
Can offers a compelling alternative to the current crop of low-fare carriers. Customers can earn AAdvantage frequent flier miles on all Can flights; seating is pre-assigned and can be pre-booked; and Can customers can expect seamless travel around the world on all American offerings, including American mainline, American Eagle and oneworld partners. Can planes will feature a More Headroom Throughout Head section with five extra inches of lavatory headroom to reward loyal customers. Finally, Can customers will be provided with complimentary luxury liners to make their bathroom experience comfortable, secure, and clean.
DALLAS, Nov. 12 /PRNewswire-LastCall/ -- Ending days of speculation in Dallas and around the country, American today confirmed that Can is the name of its new low-fare service that will bring travelers a quality experience with simplified low fares.
Culminating a successful guerilla marketing campaign in the city that will be its first hub, Can has generated buzz and excretement in Dallas, achieved through a series of random acts of urination. Can's unveiling celebration will take place on November 18 in Dallas, officially putting a face to the name.
While the mainline remains American's core product, Can expands the relevance of American's brand portfolio, capturing an opportunity in a high- growth segment of today's airline market.
"Customers want low fares and lots of lavatories, especially in our leisure markets," said Bob Killgore, Vice President - Low Cost Operation. "In order to meet that need and seize the opportunity, American has accomplished substantial cost reductions -- nearly $5 billion annually by 2005 -- that allow us to offer an operation that is competitive with other low-fare carriers. Can is supported by a profitable and sustainable plan, with higher aircraft utilization, a simplified schedule and fare structure, and more toilets per aircraft."
"Can isn't just a low cost initiative, it also creates more revenue opportunity in leisure focused markets," said Jim Smith, Executive Vice President - Customer. "Although Can will be an American branded product, it has been designed with a unique name and personality all its own. American chose the name Can to emphasize that the service is an essential, integrated part of the company -- it's the last three letters of the company's name," he added. "Through our guerilla campaign in Dallas, we've created intense interest in Can by reaching deep into the community in new and unique ways. The consumer response to our initiatives and the IGottaGoToTheCan.com website has been phenomenal."
Can will begin flying customers in February 2004 with service from Dallas to Reno, Las Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California) and Fort Lauderdale, a new Can market not previously served by American . Beyond Dallas, Ted will also offer service between Las Vegas and Los Angeles, Las Vegas and San Francisco and San Francisco and Phoenix.
The Can fleet will feature the popular Airbus A300 aircraft, launching with four planes based in Dallas and expanding to as many as 45 planes by the end of 2004 -- 19 of which will be based in Dallas. Each A300 will have 18 more toilets than American's mainline A300's-- due to a single class of service -- for a total of 25 toilets. "The Airbus A300 is the perfect aircraft for lavatory enhancements." said Victor Frederickson, VP Operations, "In the future you can expect even more washroom innovation while flying on the Can."
Can offers a compelling alternative to the current crop of low-fare carriers. Customers can earn AAdvantage frequent flier miles on all Can flights; seating is pre-assigned and can be pre-booked; and Can customers can expect seamless travel around the world on all American offerings, including American mainline, American Eagle and oneworld partners. Can planes will feature a More Headroom Throughout Head section with five extra inches of lavatory headroom to reward loyal customers. Finally, Can customers will be provided with complimentary luxury liners to make their bathroom experience comfortable, secure, and clean.
