Amadeus' Dynamic Website Manager aims to bring 'context' to personalized offers

[BizJet]

News from Travel Technology Update: Amadeus is aiming to bring true personalization to airline websites and mobile portals with a new product called Dynamic Website Manager, slated for a launch in the first quarter of 2011 with Finnair.

Airline websites recognize frequent flyer numbers but not much else, Denis Lacroix, vice president of product development, sales and e-commerce platforms, said.

http://feedproxy.google.com/~r/AtwDailyNews/~3/HA1Dqvi1BFY/amadeus-dynamic-website-manager-aims-bring-context-personalized-offers-1026

 

[eolesen]

I'm biased, of course, but do have to say that Amadeus has some great e-Commerce tools available. Dynamic Website Manager and Infinity Shopper are some pretty cool tools for shopping.

LH already uses Infinity Shopper. Plug in a city code, and how much you want to spend, and it will show you how far your dollar will take you...:

http://www.lufthansa.com/online/portal/lh/us/booking/affinity?l=en&cid=1000390&blt_p=US&blt_l=en&blt_t=Homepage&blt_e=Navigation&blt_n=Offers%20%26%20Ideas&blt_z=Trip%20finder&blt_c=US|en|Homepage|Navigation|Offers%20%26%20Ideas|Trip%20finder

 

[eolesen]

Correction... the name is "Affinity Shopper".... not infinity... iPhone auto-correct changed it...

 

[Gulfstream550]

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