Instead of using your frequent-flier miles for a free trip, several airlines hope you might be more interested in exchanging those miles for a new TV, DVD player or a digital camera.
United Airlines is planning to announce today that it is becoming the latest carrier to allow members of its frequent-flier program to redeem their miles for a variety of items such as designer golf clubs, titanium cookware or 27-inch high-definition TVs.
Later this week, Delta Air Lines plans to begin a similar incentive program for its top customers. Last fall, Denver-based Frontier Airlines was among the first airlines to launch such a program.
The nation's airlines are eager to find new ways to reward their most loyal customers as it becomes more challenging to offer free trips. Because of higher fuel prices, most airlines are flying smaller planes these days, leaving fewer seats available for free award travel.
Washington Post
United Airlines is planning to announce today that it is becoming the latest carrier to allow members of its frequent-flier program to redeem their miles for a variety of items such as designer golf clubs, titanium cookware or 27-inch high-definition TVs.
Later this week, Delta Air Lines plans to begin a similar incentive program for its top customers. Last fall, Denver-based Frontier Airlines was among the first airlines to launch such a program.
The nation's airlines are eager to find new ways to reward their most loyal customers as it becomes more challenging to offer free trips. Because of higher fuel prices, most airlines are flying smaller planes these days, leaving fewer seats available for free award travel.
Washington Post
