AA Has A Lot Riding On Potential NBA Finals Matchup

[FA Mikey]

So what's it worth to the airline?

Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.

Front Row Marketing's Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger "AA" logo on the center scoreboard.

That means if the finals is a sweep, the airline would get $42 million in equivalent advertising time, the exact amount the American Airlines paid for 20 years of rights to the Miami arena. If the series goes seven games, Smallwood calculates that American will get $95.9 million in exposure.

full story here

 

[odie01]

So what's it worth to the airline?

Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.

Front Row Marketing's Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger "AA" logo on the center scoreboard.

That means if the finals is a sweep, the airline would get $42 million in equivalent advertising time, the exact amount the American Airlines paid for 20 years of rights to the Miami arena. If the series goes seven games, Smallwood calculates that American will get $95.9 million in exposure.

full story here

So what! It doesn't matter how much advertising or exposure AA gets, they still will lose money and have labor issues.

 

[FWAAA]

Delta and UA have been grabbing sports sponsorships left and right in the key markets that AA wants to win in, like NYC, CHI and LAX. DL has its name tied in with the Mets and Yankees and I think it's also tight with the Dodgers.

Dunno if sports advertising brings in any additional money, but if not, then DL and UA have thrown away a lot of $$$ the last couple of years.

 

[eolesen]

Jetblue has the Red Sox.

I was already noticing the "product placement" as we've been watching both MIA and DAL play.

If nothing else, it's a good revenue boost, since there is a good sized subset of people willing to buy playoff tickets and fly to see their favorite teams who don't own private jets...

 

[FWAAA]

So what! It doesn't matter how much advertising or exposure AA gets, they still will lose money and have labor issues.

You're right. Time to stop all advertising and wave the white towel. That will make everything all better.

 

[Mach85ER]

$95.9 Million? That's some awesome scratch'

Too bad you have to subtract $120 Million of value for the experience of a years worth of passengers going through MIA.

How many times do I have to walk by the customers and hear "never @#$%ing again will I come near this place"

And I only speak english, don't have a clue what the other 75% are saying. I've seen MSNBC prison lock-up shows with staff that show better concern for their 'customers'.

 

[Imjustsayin]

So what! It doesn't matter how much advertising or exposure AA gets, they still will lose money and have labor issues.

I hope it goes 7 games and the Mavs win.